İnterprobis is an Application Service Provider. Based on its business model, İnterprobis develops and licenses technology product and service packages while taking full responsibility of integration, hosting and support needs of its customers. IN an emerging market like Turkey, delivering high quality products with an ASP business model decreases SME's time-to-market and increases their rate of penetration in a short time. From the end users perspective, even though İnterprobis markets its services business to business, the rate of adoption of high technologies by content websites provide the end users access those applications thus increasing their satisfaction. Especially those companies or SME's lacking both financial resources and technology know-how get the highest benefits from both the technology İnterprobis provides and the business model İnterprobis has adopted.

The advantages of an Application Service Provider:

Financial Advantages:

· Developing high technologies require vast amount of investments, therefore licensing those technologies from an ASP like İnterprobis who has already made those investments is much affordable.
· An ASP model also secures the customer from additional costs of keeping the system going, maintaining support and keeping IT team.
· Research and development, initial costs of infrastructure investment are vital parts of developing high-end technology solutions. When these costs are considered no-hassle and cost free licensing model is an advantage for our customers.
· Making short and long term financial projections is easier when a solution is licensed from İnterprobis. Our customers know the fixed amount of payments due, however, if technology is developed in-house, there are always additional costs coming up.

Marketing Advantage:

· Licensing a technology from İnterprobis decreases time-to-market for our customers. A product or service whose preparation and test stages have already been completed and that can be integrated into the website in a very short time provides our customers with market penetration speed.
· Our customers can focus upon their own strategic goals, in our case providing content to end users, without dealing with the hassle of developing technology.
· By licensing a product of world standard technology, the content provider adds great value to its service therefore increases both the numbers of hits and end user satisfaction.
· Our customers benefit from all the updates and product developments by default.